Over 70 years ago, one man had the answer to increasing almost any product's sales and literally crushing the competition.
His name?
Claude Hopkins. And today his advice is even more valuable than it was during the 1920s.
Hopkins was one of the most famous ad men and really the Father of modern advertising. His two books "My Life in Advertising" and "Scientific Advertising" are worth reading and re-reading.
If you read on, I'll share with you one of Hopkins' greatest secrets for attracting more business.
Listen closely - the secret is *EDUCATION*.
By educating a prospect about how things are done in your business, even it's the same exact thing any one of your competitors could tell, will produce a tremendous selling advantage.
Don't believe me?
Look around at nearly all the advertising being done based on the plea: "Buy my brand", "Come to my store", "Give me the money which you give to others". Typically this falls in the category of boasting and bragging advertising. Frankly, consumers don't care one lick about you or your company, they care about the benefits they'll get from dealing with you.
Let me share with you how Hopkins used this advertising secret to rocket a so-so beer brand from 5th place into a tie for 1st place in just a matter of months. Listen to this:
Schlitz Beer hired Hopkins to increase their falling market share. Every beer manufacturer at this time was screaming "PURE" in their ads. In fact, companies were spending a fortune just advertising this 4 letter word as big and as bold as they could. They even took out double pages ads to put that word in even bigger letters. All this shouting and no explaining was making zero impressions on the buying public. Nobody ever explained what 'pure' really meant until Hopkins came in.
The first thing Hopkins did was take a factory tour. On this tour he was shown plate-glass rooms where beer was dripping over pipes. Inquiring the reason for this, Hopkins was told that those rooms were filled with filtered air, so the beer could be cooled without any impurities.
Next, he was shown huge expensive filters filled with white- wood pulp that provided a superior filtering process. The manufacturer then went on to explain how they cleaned every pump and pipe, twice daily to assure purity. And also how each bottle was sterilized not once or twice, but four times before being filled with beer.
Then, Hopkins was shown the 4,000 foot deep artesian wells dug to provide the cleanest and purest water available, even though the factory was right on the shore of Lake Michigan. (At this time Lake Michigan was not polluted and could provide clean water.)
Finally, Hopkins was lead into a laboratory and was shown the mother yeast cell, that was a product of 1,200 experiments to bring out the robust flavor. And he was told all the yeast used in making Schlitz beer was developed from that original yeast cell.
After his tour Hopkins exclaimed, "Why don't you tell people these things?"
The manufacturer's response was because every beer manufacturer does it the same way.
And to that Hopkins replied, "But, others have never told this story..." And he went off to create an advertising campaign explaining to people what makes Schlitz beer pure. Once again he told the same story any brewer could have but he gave a meaning to purity. And this is what took Schlitz from 5th place to a tie for 1st place in market share.
Really, this whole process is just educating.
Educating prospects about the how's, the why's, the good, the bad and the ugly. You simply cannot over educate people.
Now maybe you're thinking anything from the 1920's can't possibly work today -- WRONG!
Murray Raphel, a retail direct marketing consultant, tells the story of how he was visiting one of his clients, Ethan Allen Furniture, and he noticed carpenters in the back room repairing furniture. He asked, "Do you make furniture here?"
The reply from the manager of this store was, "No, those are carpenters doing work on Ethan Allen wood furniture." He went on to explain how every customer is given a lifetime guarantee on all their wood pieces. And he quickly added, "But all Ethan Allen stores do this."
But of course no other store advertises this fact.
Soon Raphel ran an ad stating *Every Piece of Ethan Allen Wooden Furniture is Guaranteed For Your Lifetime!*
And wouldn't you know it, a competitor soon ran the same guarantee in their ad. But guess who got the credit for the guarantee?
That's right -- the original store.
So here's the bottom line: Take the time right now to write down exactly what you do in your business (even if it's the exact same as any other competitor). Write down absolutely everything and tell people everything. Don't suffer from the curse of assumption - let people know and they'll knock down your door to order!
Surefire Marketing, Inc.
About the Author
Yanik Silver is recognized as the leading expert on creating automatic, moneymaking websites...and he still doesn't know how to put up a website.
He is the author, co-author or creator of several best- selling online marketing books and tools, which can be found at: www.SureFireMarketing.com
Sunday, 1 November 2009
Monday, 26 October 2009
The Instant Money Button
Imagine living the lifestyle of an *Internet Millionaire* - getting
to go anywhere in the world, take random vacations to exotic locations...
...All while making truly push-button simple income from a laptop...
It might seem impossible, or only for "Internet Geeks" but the truth
is, it's gotten quicker and easier than ever in the past few years...
So why isn't everyone making a killing online if it's so easy?
================
Because they haven't learned
the "Button" theory...
================
The Button theory is simple -
You take a few simple steps to create a "money machine' online,
that automates all the hard work...
And when you're done, all you have to do is push one (1) little button
every day to drive hundreds, thousands, yes - even millions into the bank...
If I gave you that button, and you pushed it, and saw thousands of dollars
flood your account all at once...
How long would it be before I could get you to push it again?
You'd probably push it every day like me, after all, it's THAT easy...
=======================
So what button is it?
How do I get one of my own?
=======================
Well, you'll have to learn about that from the master...
And lucky for you, you can start today for *free*
http://www.listbuilding.com/imb/?affID=collgee
(he's a little crazy, he's sending anyone who wants one a *free* CD that contains
the information you need to get started)...
The only catch is, he didn't print enough for everyone...
There's already over 46,782 people who know about this...
http://www.listbuilding.com/imb/?affID=collgee
So claim yours quick before they run out!
Yours In Success,
-- Collette
Overcome Everything Inc.
139 Main Street, Suite 606 E
Brattleboro VT, 05301
to go anywhere in the world, take random vacations to exotic locations...
...All while making truly push-button simple income from a laptop...
It might seem impossible, or only for "Internet Geeks" but the truth
is, it's gotten quicker and easier than ever in the past few years...
So why isn't everyone making a killing online if it's so easy?
================
Because they haven't learned
the "Button" theory...
================
The Button theory is simple -
You take a few simple steps to create a "money machine' online,
that automates all the hard work...
And when you're done, all you have to do is push one (1) little button
every day to drive hundreds, thousands, yes - even millions into the bank...
If I gave you that button, and you pushed it, and saw thousands of dollars
flood your account all at once...
How long would it be before I could get you to push it again?
You'd probably push it every day like me, after all, it's THAT easy...
=======================
So what button is it?
How do I get one of my own?
=======================
Well, you'll have to learn about that from the master...
And lucky for you, you can start today for *free*
http://www.listbuilding.com/imb/?affID=collgee
(he's a little crazy, he's sending anyone who wants one a *free* CD that contains
the information you need to get started)...
The only catch is, he didn't print enough for everyone...
There's already over 46,782 people who know about this...
http://www.listbuilding.com/imb/?affID=collgee
So claim yours quick before they run out!
Yours In Success,
-- Collette
Overcome Everything Inc.
139 Main Street, Suite 606 E
Brattleboro VT, 05301
Five simple Steps to Becoming a Cash Magnet, Work-At-Home, Affiliate Marketer without spending boatloads of Cash!
Affiliate marketing continues to be an excellent way to earn a substantial income. You've heard the usual rundown of attributes that make affiliate marketing advantageous. They include not having to own or create your own product, not having to speak to any customers, and not having to develop and maintain your own website. Although all these things are true, what most people fail to place an emphasis on is that you be a successful affiliate marketer, you have to know how to sell!
Work at home, affiliate marketing success is absolutely hinged upon this simple premise; Advertise Low/Sell High. You must keep your advertising costs low and your profit margins high. In this short article, I am going to provide you with 5 steps that will help you blast your affiliate commissions through the rook while keeping your advertising costs low.
1. Make Use of Blogs and RSS Feeds: Blogging can be a very lucrative and free way to advertise affiliate programs. Simply place a banner or link to the product you are advertising along with a short review of the product, plus other relevant, and interesting posts. Now that you've created your blog, you need to bring traffic to it. This is how you do it. First optimize your blog just like you would any other website. If you need help on search engine optimization, just do a search on the Internet, you'll find plenty of free resources. Next submit your site to the top blog directories, acquire back links, and remember to post relevant and meaningful information often.
Concerning RSS. If you use Blogger, they will provide a RSS link for you for free. Simply submit it the top RSS directories as well and place a chicklet on your blog, so that interested readers can subscribe if they need to.
2. Write Free Articles: Free articles are another excellent way to earn affiliate commissions without spending any money. Simply find a product your would like to sell and write a short, informative article on the topic. Be careful not to make it a sales pitch, but something that will benefit the reader. Be sure to create a small ad that speaks about the product you are promoting and place this in your resource box. This is where you plug your product. Note: Some article directories do not allow affiliate links, so you may want to create a blog to promote your product, create an actual website or buy a domain and simply forward it to whatever product you are selling.
3. Ask For More Information: This is a very powerful and simple technique that can be used to jumpstart your affiliate earnings without monetary investment. Here's how it works. Go and visit some of the top classified sites on the Internet. Simply do a search on Google, Yahoo or MSN, if you aren't familiar with any. Visit the work-at-home, and business opportunity sections. Write down their email addresses and simply request more information. But before you do, write your email signature as a small ad. Never attempt to sell them anything in the body of your email, this might be considered spam. Just simply ask for more information and create an enticing tag line as your email signature. You may want to create a separate email account for this.
4. Purchase Offline Classified Ads: You can purchase space in Thrifty Nickel Ads rather cheaply. Try to find a niche that isn't overrun such as work-at-home or business opportunities. You can place your ad online, but I've found that if I can save nearly 50% if I purchase the ad space in person, or if you mail in your payment. Call them first and ask them how much the ad will cost if you mail in your payment.
5. Go Viral: Create a small, free e-book, roughly 5-10 pages on a topic relevant to what you are selling. Place your affiliate link somewhere in the book. Then submit your e-book to popular free ebook directories. You can find a ton of them by doing a search on the Internet for "free e--book directories. You'll find a bunch.
There you have it, 5 simple steps to help you skyrocket your affiliate commissions and work-at-home with little or no budget. What are you waiting for? It's time to get started. Get to work already!
About the Author
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites. http://www.adsence-dollar-factory.com http://www.100earningtips.com
Work at home, affiliate marketing success is absolutely hinged upon this simple premise; Advertise Low/Sell High. You must keep your advertising costs low and your profit margins high. In this short article, I am going to provide you with 5 steps that will help you blast your affiliate commissions through the rook while keeping your advertising costs low.
1. Make Use of Blogs and RSS Feeds: Blogging can be a very lucrative and free way to advertise affiliate programs. Simply place a banner or link to the product you are advertising along with a short review of the product, plus other relevant, and interesting posts. Now that you've created your blog, you need to bring traffic to it. This is how you do it. First optimize your blog just like you would any other website. If you need help on search engine optimization, just do a search on the Internet, you'll find plenty of free resources. Next submit your site to the top blog directories, acquire back links, and remember to post relevant and meaningful information often.
Concerning RSS. If you use Blogger, they will provide a RSS link for you for free. Simply submit it the top RSS directories as well and place a chicklet on your blog, so that interested readers can subscribe if they need to.
2. Write Free Articles: Free articles are another excellent way to earn affiliate commissions without spending any money. Simply find a product your would like to sell and write a short, informative article on the topic. Be careful not to make it a sales pitch, but something that will benefit the reader. Be sure to create a small ad that speaks about the product you are promoting and place this in your resource box. This is where you plug your product. Note: Some article directories do not allow affiliate links, so you may want to create a blog to promote your product, create an actual website or buy a domain and simply forward it to whatever product you are selling.
3. Ask For More Information: This is a very powerful and simple technique that can be used to jumpstart your affiliate earnings without monetary investment. Here's how it works. Go and visit some of the top classified sites on the Internet. Simply do a search on Google, Yahoo or MSN, if you aren't familiar with any. Visit the work-at-home, and business opportunity sections. Write down their email addresses and simply request more information. But before you do, write your email signature as a small ad. Never attempt to sell them anything in the body of your email, this might be considered spam. Just simply ask for more information and create an enticing tag line as your email signature. You may want to create a separate email account for this.
4. Purchase Offline Classified Ads: You can purchase space in Thrifty Nickel Ads rather cheaply. Try to find a niche that isn't overrun such as work-at-home or business opportunities. You can place your ad online, but I've found that if I can save nearly 50% if I purchase the ad space in person, or if you mail in your payment. Call them first and ask them how much the ad will cost if you mail in your payment.
5. Go Viral: Create a small, free e-book, roughly 5-10 pages on a topic relevant to what you are selling. Place your affiliate link somewhere in the book. Then submit your e-book to popular free ebook directories. You can find a ton of them by doing a search on the Internet for "free e--book directories. You'll find a bunch.
There you have it, 5 simple steps to help you skyrocket your affiliate commissions and work-at-home with little or no budget. What are you waiting for? It's time to get started. Get to work already!
About the Author
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites. http://www.adsence-dollar-factory.com http://www.100earningtips.com
Friday, 23 October 2009
Online Business Ideas - Create Your Opportunity Now
Online business ideas are the first step in creating an online business. Many people do not know where to go look for these types of ideas or they are not sure the idea they have is going to be something that can be created into a successful business. Just about anything can be turned into a way to make money if you know what to look for however, it is generally easier to pick one of the available options and simply begin from there.
There are thousands of online business ideas that are already available for consideration. Many of these opportunities are through other companies such as direct selling or MLM opportunities. These can be a great way to make money without the hassles of inventory, stock, or in some cases shipping. You simply have to work at marketing your website and attracting customers. Considering all the ways a business can be marketed online and that the majority of these methods are free, these ideas generally are some of the more popular business ideas.
You can start your search for ideas by considering the hobbies, interests and experiences that you have. These can be great source material when looking for a way to brainstorm online business ideas since just about anything can be turned into a business especially on the internet. The next step is to surf the web. Just type in various items, options, interests and subjects and see what comes up.
When looking for online business ideas keep in mind that the more popular the idea the more hits you will get on searches but the more competition you will have. Alternatively, if there are fewer hits, there is less interest and that can create a problem with obtaining customers. You will want to consider an idea, which sits in the middle of the road. It is popular enough to generate interest but not so popular that your website will be drawn in and drowned in a sea of millions of others.
You will also want to consider an idea that is going to be easy for you to market. This means in addition to familiarity with the subject, interest, or base of the idea you are also knowledgeable about the types and kinds of individuals who might be interested in purchasing this type of service of product.
The internet is a great way to find online business ideas as well as simply looking to you own talents and interests. Just about anything can be marketed and sold via the internet. Taking the time to look at the options that are already available can be invaluable in helping you to select ideas which are going to provide you with a large enough market to attract interest but not so popular your small business ends up lost in the rest of the competition.
There are thousands of opportunities already available out there for you to discover and try. Many people begin these types of business and make acceptable incomes working from home and making use of the internet. Online business ideas are limited only to the imagination and the determination to create a business opportunity that is going to motivate and interest you to overcome the challenges of working an online business.
Interested In Learning How To Write Sales Copy?
Find Out More About The Simple Writing System
Visit: http://www.johncarlton.net
Article Source: http://EzineArticles.com/?expert=Reed_Slidell
There are thousands of online business ideas that are already available for consideration. Many of these opportunities are through other companies such as direct selling or MLM opportunities. These can be a great way to make money without the hassles of inventory, stock, or in some cases shipping. You simply have to work at marketing your website and attracting customers. Considering all the ways a business can be marketed online and that the majority of these methods are free, these ideas generally are some of the more popular business ideas.
You can start your search for ideas by considering the hobbies, interests and experiences that you have. These can be great source material when looking for a way to brainstorm online business ideas since just about anything can be turned into a business especially on the internet. The next step is to surf the web. Just type in various items, options, interests and subjects and see what comes up.
When looking for online business ideas keep in mind that the more popular the idea the more hits you will get on searches but the more competition you will have. Alternatively, if there are fewer hits, there is less interest and that can create a problem with obtaining customers. You will want to consider an idea, which sits in the middle of the road. It is popular enough to generate interest but not so popular that your website will be drawn in and drowned in a sea of millions of others.
You will also want to consider an idea that is going to be easy for you to market. This means in addition to familiarity with the subject, interest, or base of the idea you are also knowledgeable about the types and kinds of individuals who might be interested in purchasing this type of service of product.
The internet is a great way to find online business ideas as well as simply looking to you own talents and interests. Just about anything can be marketed and sold via the internet. Taking the time to look at the options that are already available can be invaluable in helping you to select ideas which are going to provide you with a large enough market to attract interest but not so popular your small business ends up lost in the rest of the competition.
There are thousands of opportunities already available out there for you to discover and try. Many people begin these types of business and make acceptable incomes working from home and making use of the internet. Online business ideas are limited only to the imagination and the determination to create a business opportunity that is going to motivate and interest you to overcome the challenges of working an online business.
Interested In Learning How To Write Sales Copy?
Find Out More About The Simple Writing System
Visit: http://www.johncarlton.net
Article Source: http://EzineArticles.com/?expert=Reed_Slidell
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